REVIEW · MEXICO BOOZY TOURS
Puebla: Cholula Craft Beer Tour by Tram
Cholula pairs beer with ancient stones. This two-hour tram tour gives you nine craft-beer tastings, a look at how the drinks are made, and a ride through one of Puebla State’s most important towns. I like the mix of local breweries and Cholula’s great pyramid, and the $25 price is fair for transport, a guide, snacks, tastings, and travel insurance.
The main limitation is simple: the tour is in Spanish, and the schedule is fairly tight. You visit a craft beer factory and two more breweries, so this is more of a lively introduction than a slow, detailed brewery study. Children under 18 may join but do not taste the beer.
Key things to know before you go

- Nine beers in two hours: You get a broad sample of craft beer styles, flavors, and textures without spending an entire afternoon.
- Three beer stops: The route includes a craft beer factory plus two additional breweries, giving you more than one view of local brewing.
- Cholula by traditional tram: The tram makes it easy to see the town while the guide explains its importance in Mexican history.
- A remarkable pyramid backdrop: You get time for photographs of Cholula’s great pyramid, said to have the largest basement in the world.
- Peanuts are part of the tasting: Snacks include chili, salted, and Japanese-style peanuts.
- Spanish-language guiding: You should be comfortable following explanations in Spanish, since that is the stated tour language.
Why this Cholula tour works so well

Cholula is a good place for a short outing from Puebla because it gives you two very different experiences in one compact visit. On one side, you have a town known for its ancient pyramid and important place in Mexico’s past. On the other, you have small breweries explaining modern local business, ingredients, and beer-making.
I like that the tour does not treat Cholula as only an archaeological stop. Many visitors come for the pyramid, take a few pictures, and leave. This outing adds a social, tasty way to understand the town. The beer stops also make the visit feel connected to present-day Cholula rather than fixed in the past.
The traditional tram matters, too. You are not simply moving from one tasting room to another by ordinary transport. The tram turns the journey into part of the experience, and the onboard guide explains what you are seeing along the way. It is a practical choice for a short tour because you can see more without needing to arrange your own transport.
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Starting at the Tip Tours counter

Before the tour begins, exchange your voucher at the Tip Tours ticket counter. The counter is in front of the Casa del Caballero Aguila, so allow enough time to find that spot and complete the exchange before departure.
This is an important practical detail. You do not simply show up and board wherever you see the tram. The ticket counter is the starting point, and the tour information says that you must exchange your voucher there first.
Once aboard, the guide begins setting the scene for Cholula. The guide speaks Spanish, so this is a good pick if you can follow spoken Spanish comfortably. If you understand only a little, you may still enjoy the views and tastings, but you will miss much of the explanation about the town, pyramid, and breweries.
Seeing Cholula from the traditional tram

The tram provides the tour’s main sense of place. Instead of treating the breweries as isolated businesses, the ride connects them to Cholula itself. The guide explains the town’s importance in Mexican history and gives background on the great pyramid.
That context adds value to the beer portion. You are not tasting in a nameless commercial district. You are tasting in a town with a long story and a famous archaeological site at its center. The result is a more rounded introduction to Cholula.
You should also keep your camera ready. The tour specifically includes opportunities to take photographs of the pyramid, and its size makes it an impressive subject. The pyramid is described as having the largest basement in the world, a detail that helps explain why the site is such a major part of Cholula’s identity.
The exact amount of time at the pyramid is not specified, so do not expect a full archaeological visit. Pyramid admission is not included, and the tour is designed around the tram ride and breweries rather than an extended visit inside the site.
The craft beer factory: seeing how the drink is made

One stop is a craft beer factory, where you learn about the process used to produce craft beer. This is useful for anyone who normally focuses only on the final glass. You get a chance to connect the taste, texture, and style of each beer with the work behind it.
The information provided does not list the specific brewing equipment, ingredients, or beer styles. That means you should think of this as an introduction rather than a technical production tour. The guide and brewery staff explain why the beers are special, along with their qualities, flavors, and textures.
I like this part because it gives the tasting a purpose. Nine small samples can blur together if you simply drink one after another. Learning how the beer is produced gives you something to notice in each glass, even if you are new to craft beer.
The stop also gives you a chance to ask questions in person. The exact amount of time at the factory is not stated, so the pace may depend on the group and the day’s schedule.
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Two more breweries and nine different beers

After the factory, the tour visits two additional breweries. This is one of its best features. You are not judging one producer’s entire range and calling it a local beer tour. You are comparing drinks and businesses from several stops in Cholula.
You taste nine different types of craft beer in total. The stated focus is on flavors, textures, qualities, and what makes each beer special. I suggest paying attention to how the beers differ rather than trying to pick a single favorite. The tasting is meant to show range.
The breweries also add a personal side to the outing. A recent booking described the staff at each location as eager to discuss their beers, other drinks, and the stories behind their businesses. That is exactly the kind of detail that makes a short tasting worthwhile. You are not only sampling products. You are hearing how local businesses present their work.
Because the tour lasts only two hours, the visits will be brisk. You should not expect long conversations at every stop or a full meal between tastings. This format suits you if you want variety and a compact schedule. If you prefer one long brewery visit with extensive technical detail, you may find the pace too quick.
Three kinds of peanuts with the tasting

The included snacks are simple but well chosen for a beer outing. You receive chili peanuts, salted peanuts, and Japanese-style peanuts.
These are not a substitute for lunch. The tour specifically warns that lunch is not included, and other food or drinks are also excluded. Eat beforehand if you tend to get hungry, especially since the experience includes nine beer samples in a short time.
The peanuts help give you something to eat during the tastings, and the three styles add a small point of comparison. Salt and spice can change how a beer tastes, so you may notice different flavors depending on which snack you choose. Still, treat them as tasting snacks rather than a meal.
Is $25 a good value?

At $25 per person, the tour offers a good amount for a two-hour activity. The price includes the traditional tram ride, a guide, beer tastings, snacks, and transportation travel insurance. You also get visits to three beer locations and time to see and photograph the pyramid from the Cholula route.
The value is strongest if you would otherwise need to arrange your own transport and choose breweries without local guidance. The tram handles the movement between stops, while the guide gives the town and pyramid some context. You also avoid paying separately for each listed tasting.
There are limits. Pyramid admission is not included, and neither are lunch, extra drinks, or medical insurance. The tour’s short duration also means you are paying for a sampler rather than a full brewery afternoon.
For someone who wants a low-cost introduction to Cholula’s beer scene, the price is reasonable. It is less suitable if you want a substantial meal, a long archaeological visit, or an all-day food and drink experience.
Who should book this experience?

I would choose this tour for an adult who wants a different way to see Cholula. It suits people who enjoy local drinks, short guided visits, and a bit of history without committing to a full-day excursion.
It also works well for first-time visitors to Cholula. The tram provides orientation, the guide explains why the town matters, and the pyramid gives you a clear visual anchor. You get a quick sense of the place without needing to plan every stop yourself.
Beer drinkers will appreciate the chance to compare nine types from several producers. You do not need to be a craft-beer expert, since the tour explains flavors and textures in accessible terms. In fact, beginners may benefit most because the range gives you a chance to learn what you like.
Families can join, but you should remember that children under 18 do not taste the beer. The tour may still provide them with the tram ride, pyramid views, and general town commentary, but the central tasting element is for adults.
The tour is less ideal for someone who does not speak Spanish. The listed language is Spanish, and much of the value comes from the guide’s explanations. It is also not the best match if you need a relaxed, unhurried schedule.
What the praise tells you about the experience

The strongest praise focuses on the human side of the outing. Arturo was singled out for excellent guiding and service, which suggests that the guide can make a real difference in a short tour. With only two hours, a good guide keeps the group moving while still making the stops feel connected.
The brewery staff also received particular praise for discussing their beers, other drinks, and the stories behind their businesses. That detail matters because it points to more than a standard tasting counter. You may get a better sense of the people and ideas behind the breweries.
The overall rating is five out of five from four reviews, a small sample that should be read with some caution. Still, the praise is consistent in the areas that matter most here: friendly service, local brewery visits, and the novelty of doing something different in Cholula.
Timing, weather, and practical limits
The tour lasts two hours, with starting times based on availability. Check the departure time carefully and arrive at the Tip Tours counter in front of Casa del Caballero Aguila with enough time to exchange your voucher.
The activity runs rain or shine. Bring clothing suitable for the forecast, since the tram portion and town sightseeing are affected by weather even if the brewery stops are indoors.
Cancellation is flexible if your plans change. You can cancel up to 24 hours in advance for a full refund, and the reserve-now, pay-later option lets you hold a place without paying immediately.
Medical insurance is not included, so do not confuse the included transportation travel insurance with medical coverage. Other food and drinks are also your responsibility, and pyramid admission costs extra.
Should you book the Cholula craft beer tram tour?
Book it if you want an affordable, compact introduction to Cholula that combines nine beer tastings, local brewery visits, a traditional tram, and views of the great pyramid. The tour has enough variety to keep two hours interesting, and the $25 price covers the main costs you would otherwise need to arrange yourself.
Skip it if you want a full meal, a long technical brewery tour, or detailed pyramid admission. You should also think twice if Spanish is difficult for you, since the guiding is in Spanish.
For the right visitor, this is a smart way to spend an afternoon: a little history, a little sightseeing, three brewery stops, and enough peanuts to keep the beer company.
FAQ
How much does the Cholula craft beer tour cost?
The tour costs $25 per person.
How long does the tour last?
The experience lasts two hours.
How many beers are included?
The tour includes tastings of nine different types of craft beer.
What language is the tour guide?
The live tour guide speaks Spanish.
Where do I meet the tour?
You must exchange your voucher at the Tip Tours ticket counter in front of the Casa del Caballero Aguila before the tour begins.
What is included in the price?
The price includes the traditional tram tour, beer tastings, snacks, a guide, and transportation travel insurance.
Is pyramid admission included?
No. Admission to the pyramid is not included.
Can children taste the beer?
No. Children under 18 years old do not taste beer.
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